![]() ![]() So today we’re talking with Seth Godin, and we’re talking about shipping creative work, which is also the subject of his latest book, The Practice: Shipping Creative Work. And if you can’t start there, you’re going to get stuck, because the first time you show up, you’re not going to get a standing ovation and then you’re going to give up.Īll right. And so we gotta get really clear about who we are seeking to serve, who we are helping to change. Because when you’re on the hook, is when you have the leverage, is when you’re making a promise that you can work to keep. ![]() And people hate that, because people don’t want to be on the hook.Īnd I want to point out that being on the hook is the only place to be. Let’s be really specific and put you on the hook. Oh, really? Respected by who? Right? Respected by the people who want to laugh at off-color jokes and drink seven beers? Or respected by the people who read The New Yorker? Tell me who you’re trying to change. Maybe the change you want to make is you want to go from being an unknown comic to being a respected comic. So the path is really clear once you tell me what change you want to make. 00:41:46 Where you can purchase Seth’s book “Shipping Creative Work”.00:39:16 What would you advise someone who’s looking to start doing creative work?.00:38:11 How clearly defining your audience makes everything easier.00:36:39 Good taste is knowing what your audience wants 3 minutes before they do.00:33:20 How do you practice publishing creative work that requires constantly being different than everyone else?.00:32:48 People that publish creative work consistently will have good ideas pop into their mind because of the creative work they’re publishing.00:31:35 “Talent is just a skill we didn’t realize we were practicing.”.00:29:08 Why Seth feels like an impostor anytime he does good creative work.00:27:44 How long should you take to publish your creative work?.00:26:27 People who say “I don’t have any ideas” actually mean “I’m afraid of my bad ideas”.00:25:15 How do you avoid ruining your personal brand?.00:24:15 A personal brand is a promise and an expectation.00:23:29 Generous action is the key to creative work.00:19:08 How do you write about topics you’re not an expert on? According to Seth you convene and connect with actual experts, go inch by inch, and commit to the process.00:16:57 How do you find out what you want to talk about in your creative work?.00:13:05 How do you overcome the fear and doubt of publishing your creative work?.00:12:20 The work we are doing, if we are doing it generously, becomes a promise to our audience.00:10:40 If you don’t publish your creative work, it doesn’t count. ![]() ![]()
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